Citroën is a major French automobile manufacturer founded in 1919, operating worldwide with sales of almost 3 million vehicles per year. Havas has held the advertising account for a number of years, and has created advertising campaigns across print, digital and social.

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I have worked on numerous Citroën campaigns across all disciplines. Whilst adhering to the global Citroën brand guidelines, I aim to create engaging and interesting communications, that represent the quirky and affordable experience that people will receive if they purchase one of the vehicles.
 

The following images showcase some examples of digital advertising, including banners and website takeovers, for both car and van models. Bold block colours help to attract the user’s attention as they browse through websites, whilst the use of simple headlines ensures the communication is clear.

Christmas 2015

As part of their festive campaign, Citroën launched an initiative to giveaway almost 20,000 free cinema tickets so that couples and families could enjoy some important time together over the Christmas period. A set of loveable dogs were introduced to promote the campaign and get people to apply.
 

I worked on the campaign’s digital presence, creating a responsive microsite where people would be able to complete a form and apply for their tickets. A suite of banners were also created to drive people to the microsite. All the tickets were claimed and Citroën gained lots of press coverage.

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C4 Cactus Rip Curl

After the award-winning launch of the Citroën C4 Cactus, a special edition vehicle was launched in 2016, collaborating with the Australian surfwear brand Rip Curl, targeted at people with a passion for adventure. ‘Grip Control’ was also included as standard to tackle any off-road terrain with ease.
 

I worked with a creative team on the advertising campaign for the special edition model, from the design of initial concepts to the final layouts. Citroën commissioned three artists to each create a surfboard design, incorporating the car. These were then shot in Cornwall and used in the design.

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