I truly believe in the importance of simple and effective design. I first developed this passion when studying Product Design at school, learning how to turn original concepts into work that looks beautiful, but also serves a functional purpose too.
My career began at the age of 16, when I joined the advertising agency Havas London as an Apprentice Designer. I started to understand how an agency operates, and the processes in place.
Although I enjoy working across a range of digital and traditional projects, the discipline I have the strongest passion for is branding. This has allowed me to view design from a wider perspective; to consider not only aesthetics, but how to create broader design systems for other people to use, setting out the rules for the future.
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